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Lo que aprenderás

• Design a MarTech strategy, integrating marketing and IT functions, and develop effective marketing strategies that deliver value and achieve business objectives with a customer-centric approach.
• Identify and categorize core MarTech applications, distinguishing between marketing-specific (e.g., Advertising, Content) and collaborative tools (e.g., Sales, CRM, Analytics). Also, explain recommender systems for personalized user experiences.
• Understand Large Language Models (LLMs), including their functions and applications in content and SEO strategies. Furthermore, explain price segmentation and revenue allocation models for profit maximization in fixed capacity industries like airlines.
• Comprehend IT stack layers (Fundamentals, Networking, Data), challenges in Machine Learning operations (MLOps), software platforms, IoT's impact (Web 4.0), and cloud computing characteristics (IaaS, PaaS, SaaS).
• Learn to apply analytical frameworks like Business Model Canvas and Value Proposition Canvas for strategic alignment. Understand brand management, data-driven content strategies, process automation, and customer-centric transformation in modern marketing.