What you will learn
- How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
- How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.
- How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming.
- How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making.
Program Overview
Expert instruction
4 skill-building courses
Self-paced
Progress at your own speed
4 months
3 - 5 hours per week
Discounted price: $716.40
Pre-discounted price: $796USD
For the full program experience
Courses in this program
UMD's Digital Marketing Professional Certificate
- Fundamentals of Digital Marketing
- Digital Marketing Analytics: Tools and Techniques
- Online Advertising & Social Media
- Digital Customer Analytics
- Job Outlook
Meet your instructors from The University of Maryland, College Park (UMD)
See instructor bios
Experts from UMD committed to teaching online learning
Enrolling Now
Discounted price: $716.40
Pre-discounted price: $796USD
4 courses in 4 months
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