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Professional Certificate in
Business Fundamentals
UBCx
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What you will learn

  • Effective communication, both oral and written; analyzing your audience, preparing to communicate, tailoring messages, storytelling, and advanced communication skills.
  • Core value propositions and a business model framework, competition and macro environmental tools, theories of disruption, basic accounting literacy and concludes with an integrated look at business functions.
  • Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.
Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
5 months
3 - 5 hours per week
Discounted price: $405
Pre-discounted price: $450USD
For the full program experience

Courses in this program

  1. UBCx's Business Fundamentals Professional Certificate

Meet your instructors
from University of British Columbia (UBCx)

Elicia Salzberg
Senior Associate Dean, Students
UBC Sauder School of Business
Marlisse Silver Sweeney
Lecturer, Law and Business Communications Group
UBC Sauder School of Business
Darren Dahl
Dean and Innovate BC Professor
UBC Sauder School of Business
Paul Cubbon
Assistant Dean, Innovation
UBC Sauder School of Business

Experts from UBCx committed to teaching online learning

Program endorsements

At Hootsuite, we value and encourage continuous professional development. Having hired and been impressed with numerous graduates from the UBC Master of Management program, we’re excited to see this new Professional Certificate program offering aimed at helping individuals pace their own understanding of business communication, financial accounting, marketing, and organizational behavior—all core business competencies essential for professionals who want to succeed in today’s marketplace.

Adam Houghton , Sr. Director, Customer Success, Hootsuite

Enrolling Now

Discounted price: $405
Pre-discounted price: $450USD
3 courses in 5 months
Pursue the Program

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