What you will learn
- Provide an overview of AI's evolution and its growing significance in marketing strategies.
- Introduce fundamental AI concepts relevant to digital marketing.
- Introduce generative AI and its applications in digital marketing.
- Master AI-driven Marketing Optimization techniques to analyze data, personalize content, and maximize ROI.
- Automate marketing campaigns efficiently using AI algorithms for tasks like email marketing and ad targeting.
- Integrate AI strategically into marketing planning to align initiatives with business objectives.
- Navigate ethical considerations in AI-driven marketing, ensuring transparency and consumer trust.
- Apply AI-powered creativity to develop compelling marketing content and drive engagement.
Program Overview
Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
2 months
3 - 5 hours per week
Discounted price: $132.30
Pre-discounted price: $147USD
For the full program experience
Courses in this program
Davidson_Galileo's AI for Marketing Professional Certificate
- Intro to AI for Digital Marketing
- AI Technology for Marketing Optimization
- AI for Marketing Strategy and Creativity
- Job Outlook
Meet your instructors from Davidson and Galileo (Davidson_Galileo)
Rocael Hernández Rizzardini, Ph.D.
Director GES - Digital University. Director Von Neumann Institute. CEO Corporation IT Industry at Universidad Galileo
Universidad Galileo
Miguel A. Morales-Chan Ph.D.
Director Digital Education -GES. Vice-principal Von Neumann Institute. Project Manager GalileoX and ProfXXI at Universidad Galileo
Universidad Galileo
Experts from Davidson_Galileo committed to teaching online learning
Enrolling Now
Discounted price: $132.30
Pre-discounted price: $147USD
3 courses in 2 months
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